- Informing and enlightening the public on the current challenges facing the Islamic Ummah and the role of the OIC and the host country in addressing them.
- Highlighting the role of the host country in sustainable development policies and in combating extremism and terrorism from the perspective of the authentic Islamic thought.
- Communicating at the level of peoples of the Islamic world and promoting dialogue among them through a cultural and recreational approach.
- Raising the awareness of the peoples of Islamic countries of the cultures, arts, customs and traditions of their brothers and sisters.
- Highlighting the civilized character of Muslim peoples both among themselves and between them and world peoples by ensuring extensive media coverage of the week.
- Linking the OIC and the host country to the Islamic and global public opinion and highlighting the role of the youth and of future leaderships.
- Promoting knowledge of the festival host country, supporting cultural tourism and economic opportunities its offers, and highlighting its human activities, its mode of governance and its regional and international relations.
- Linking the OIC to Muslim minorities in non-member states.